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2022 Brand Fresh are supporting the UKRAINE HUMANITARIAN APPEAL and the British Red Cross.

Ukraine is in crisis – please donate

It’s a tense, dangerous, and distressing time. Ongoing violence is causing people to flee their homes and become separated from their families. In some areas, water, electricity, and phone connectivity have been affected. Many people are taking cover from the shelling in basements and bomb shelters, but are going without the most basic supplies, like food and water.

We must act now to protect people caught up in this crisis, in Ukraine and its bordering countries.

Video by Dmitry Glazunov

What is the DEC?

We’re part of the Disasters Emergency Committee (DEC), which unites 15 member charities who are experts in humanitarian aid and specialists in different areas of disaster response. The DEC launches appeals during times of monumental suffering, which is the case in Ukraine right now. Please donate to this vital appeal and help us reach families and communities in Ukraine and the border countries.

How will my donation help people in Ukraine?

Your donation will be used to reach people in urgent need, including: • Providing food, first aid, clean water, shelter support, warm clothing, hygiene parcels and medicines • Supporting hospitals and healthcare facilities • Supporting fire fighters and civil protection units • Training people up in life-saving first aid • Helping families stay in contact with each other • Educating people on the risks of explosives • Repairing vital infrastructure • Helping to repair homes, healthcare centres, schools and community centres

The Red Cross has been supporting people affected by this conflict for years, and will not stop now. The Ukrainian Red Cross Society (URCS) and the International Committee of the Red Cross (ICRC), together with fellow Red Cross National Societies in border countries, are working to get vital help to those impacted by this crisis.

Photo by Sima Ghaffarzadeh

What is the Red Cross doing to help Ukrainian people now?

So far, Red Cross teams in Ukraine have distributed over 30,000 food and hygiene parcels and provided food, warm clothes, and other aid to around 8,000 people sheltering in metro stations.

First aid training has also been delivered to over 2,000 people taking cover in metro stations and bomb shelters, so they have the skills to treat their loved ones if needed.

Your donation will help us reach more people.

£10 could provide a hygiene kit to a family of five, giving them supplies to stay healthy for a month

£20 could provide five blankets to families taking shelter

£33 could provide 40 chlorine tablets to ensure that families have access to clean, safe water

£72 could provide a thermometer to help treat those who have fallen ill

£210 could provide a fully equipped first aid kit, including supplies, to a first aider treating those wounded.

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